Signage and Its Importance

In a competitive world where each one is vying for their customer’s attentions, attractive and interesting signage always helps to get that attention drawn. There is some mandatory signage as well like pictograms used to say “STOP” or point to a hospital or police station, etc. Signage for your company becomes a brand name for the company and soon people start associating the company name with the sign for e.g. the big “M” for McDonalds.

Types of Signage
o Street Signage- these are metal signs with the names or information embossed or printed
o Oil Stock sign- this sign depicts the stock of oil
o Neon Signs-These are light up with road light
o Modular Signs- this signage system consist of a pre determined elementary designed units
o Custom-made signs- these are built from scratch as per the clients requirements
o Modular Curved Frame Technology (MCFT) – this is a fusion sign between custom made and modular design in a curved shape.
o Light Emitting Diodes Technology (LED)- LED lighting signs

Uses of Signage in Advertising
Signage has a huge demand in the advertising business as it lets a potential client about what’s on offer. Many shops and stores have many new products or have appealing new discount offers that can save you a lot. But the customers have no idea unless they walk in and ask the sales person. This is easily rectified today as you can have banners and flyers, etc to advertise your offer right outside the store! So why not spend on some signage to get yourself some business?

Colorbond Steel Signs
These steel signs are a very good option as they fair well in extreme weather conditions and are extremely durable and of good quality. They are meant for a cost effective long term or short term signs for the company.

Roster Signs
These are cost effective, colourful, compact and pack a punch. If you want people to notice you then get yourself one of these roster signs.

Corflute Signs
This signs is for those looking for temporary signage. It can be used as a single flat sheet that can be propped up or hung, or it can be printed on both sides to create maximum impact.

A Frames
A frames are posters or signs put together in an A shape which can be placed right in front of your shop door to attract all the passersby. They are made form powder coated steel tubes with a colorbond sheeting attached to the frame of the sign. You can even get a blackboard coating so that you can keep updating information and offers.

o PVC Banners
o Cassette/ Rollaway Banners
o Fabric Banners

Interior Banners
Cassette Banners are an excellent option for interior banners. They are eye catching and impressive. They are easily portable considering they just have to be broken down into a small light weight package which can be carted in its own carry bag. As they are an inexpensive option you can keep on changing them to suit your purpose.

You can even use light weight fabric banners which can be easily printed upon and are cost efficient too.

Exterior Banners
PVC banners are a good option as exterior banner signage. Some companies UV stabilize them so that don’t fade because of sunlight over time. You can hang them however you like to create the best impression. Make sure though that they are securely fastened in areas with high winds as they can be damaged.

o Vehicle Magnets
o Fridge Magnets
o Business Card Magnets
Magnets are a great way to remind your customers about you. Fridges, filing cabinets, vehicles are places where these magnets will be viewed often. You can have interesting pictures and then your phone number or it can be in the form of a business card that has all your details. They are glossy, inexpensive, impressive and effective.